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The Business Behind Football: How a Sports Psychologist Can Boost the Creation of a Football Agency

In the world of professional football, players are not just athletes but also products in a globalized industry where strategic decisions, both on and off the pitch, can define their careers and the future of the sport. Creating a football agency has become a lucrative business opportunity, but it is not without challenges.

Nicole Liñan

Apr 22, 2025

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Beyond the Ball: Why Professional Footballers Should Build Their Personal Brand

In today’s game, talent isn’t enough.

A strong  personal brand can define a footballer’s entire future.

Nicole Liñan

Jun 08, 2025

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The Stakeholders in Professional Football: Who Really Runs the Clubs?

The game happens on the pitch — but the power
plays happen off it.

Nicole Liñan

Jun 28, 2025

OUR BLOG

Steady Voices. Shared Wisdom.

In a world of noise, we choose depth.
This blog is our quiet space — where stories, reflections, and ideas are shared not to impress, but to connect. Here, we document what we’re building, learning, and observing — across sport, identity, culture, and beyond.
Because the strongest communities are built not by shouting, but by listening.

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